There will be one-time activation that the user will have to do to enable their Sony LIV subscription

When the user launches Sony LIV application for the first time with the Fire TV Plus stick, there will be a pop-up to the user to activate the offer

The user will have to sign-in using their Amazon account (Login with Amazon)

Once signed-up, the user will click on ‘Activate Offer’ and the offer will be activated